BMW-M continues to be the Official Car Of MotoGP

MotoGP and BMW M GmbH have proved to be perfect partners. This is underlined by the length of their cooperation: 2014 will be the 16th season. Whether on two wheels or four, the spectacular Motorcycle World Championship and the manufacturer of exclusive high­performance automobiles share values such as pearheading innovation, dynamics, highest quality and international commitment.

Ensuring the world’s best two­wheel drivers are as safe as possible at top speeds of up to 340 kilometres per hour is MotoGP organiser Dorna Sports’ main concern. Consequently, high­performance safety cars play a key role. BMW M GmbH, with its high­tech cars that effortlessly cope with the special demands of the race track, is the perfect choice. “For Dorna Sports, the cooperation with BMW M is more than just a partnership, it’s a friend­ship. We are very proud of this recently renewed cooperation,” said Carmelo Ezpeleta, CEO of Dorna Sports. “I’m delighted that an inter­national brand like BMW M, which shares the MotoGP World Championship’s passion for per­formance, quality and excitement, Will continue to be an integral part of our world championship in the 2014 season. We are particularly proud to use a BMW M GmbH icon as the Safety Car: the new BMW M4 Coupé. The MotoGP family has been able to rely on the BMW M cars for a long time, and it is down to their support that we are able to ensure the safety of the sport.It’s great that Dorna Sports can count on the vehicles and services of BMW M for the foreseeable future.”

The MotoGP World Championship gives BMW M GmbH the opportunity to present its areas of business to an international audience on a global scale at Grands Prix in 14 countries across five continents. Millions of spectators in BMW M GmbH’s core markets follow the events on TV, and on average over 100,000 fans flock to the racetracks to follow the action live. BMW M GmbH’s involvement is not restricted to presenting the most recent models in the Safety Car fleet.

The commitment to the event also includes systematic marketing activities (VIP Sales), product presentations in the paddock and public area, exclusive incentives and cus­tomer events. “The elite class of motor racing used to be more of a sponsorship platform for us, but these days it is an effective marketing platform. In MotoGP, we are able to present our products to our target audience worldwide in the perfect motor racing environment, whether our potential customers are at the track or in front of their TV,” said Thomas Schemera, Director of Sales and Marketing BMW M GmbH. “The VIP Sales programme for international corporate and direct sales is also important. Both partners have been benefitting from the cooperation with Dorna Sports for many years now. We get BMW M fans interested in MotoGP and racing fans are the perfect audience for our innovative high­performance cars.”